Industry
SaaS
Build the metrics layer investors and operators both trust.
ARR & NRRLogo churnCAC payback
SaaS KPIs
Live previewARR & NRR
↑ 12%
Logo churn
94.2%
CAC payback
8.4×
Performance trend
Challenges
- Product, billing, and CRM data misaligned on ARR — causing ARR discrepancies of 5–15% that surface only during board or audit prep
- Cohort analysis requires manual exports — delaying retention insight by 2–3 weeks and making it a one-time exercise rather than a live signal
- Board reporting assembled under deadline pressure — with founders spending 8–12 hours per board cycle reconciling numbers across systems
Typical KPIs
- ARR & NRR
- Logo churn
- CAC payback
- Expansion revenue
Outcomes
- Single source of truth for SaaS metrics
- Automated board and investor reporting packs
- Self-service cohort and funnel analysis
Sources we connect
StripeHubSpotSalesforceChartMogulMixpanel / AmplitudeSnowflake / Databricks
How it works
01
Connect
Unify billing, CRM, and product data into a unified analytics lakehouse
02
Model
Build ARR waterfall, cohort, and funnel models with automated reconciliation
03
Deploy
Go live with investor-ready dashboards and board packs in 4–6 weeks